Search
Event Center

OHSPRA partners with OSBA to offer fall workshop

How to Get It All Done in the Age of Electronic Communication
9:30 a.m.-3 p.m., October 5

Facebook, Twitter and a dynamic website are a must, but how do you keep expanding to reach new audiences, as well as audiences that move from platform to platform? How does a one-person department manage it all 24/7?

  • In this session, attendees will take a look at traditional methods of social media, newer avenues that are cropping up and up-and-coming methods of electronic communication in an age of ever-changing platforms.
  • How can you "beef up" traditional social media channels like Facebook and Twitter to increase the number of people who view, like and share your information?
  • How to start ... and maintain ... a successful blog.
  • Pinterest, Instagram, SnapChat and ... what's next?
  • How do you manage photo permissions in an era of instant news, and can you stop to clear media waivers?
  • Is it smart to train staff on these tools and let them fly?
  • Do you let schools/staff have their own channels or does this fragment an audience?
OSBA logoJoin OHSPRA and OSBA for this interactive, fast-paced session. You are sure to walk away with solid ideas for increasing your district's or organization's social media reach.

You may register through OSBA's website.

What's all the Buzz About Snapchat and Instagram?!

 

In this session, Mary Bedell, Public Relations Coordinator for Plain Local Schools, will walk attendees through the steps to setting up a Snapchat account. During her session, Bedell will also share success stories -- and some of the pitfalls -- associated with a very active district Snapchat account. 

 

Instagram...Sure. you've heard about what many of the kids are doing with it -- Boomerang, Instagram Stories, videos and more -- and it can seem overwhelming to even try to maintain an Instagram account. Patrick Gallaway, Director of Communications with New Albany-Plain Local Schools, says "Don't be afraid of Instagram!" In this session, Gallaway will show you how to build an account for your district or school that will increase engagement with parents, staff, community members, and yes..even with your students!

 

BE SURE TO BRING YOUR CELL PHONE AND LAPTOP TO THE WORKSHOP SO THAT YOU CAN PARTICIPATE IN THIS INTERACTIVE SESSION!


Getting the Most out of your Social Media Efforts 

and Measuring 'ROI'

 

 

Social media is a lot more than connecting with friends!  In the first part of this session, Rick Adams, Partner at 300m, will help participants do a "deep dive" into analytics and methods that measure engagement and show the value of your efforts on Facebook and Twitter, the two social media “kings”. 

 

 

 

Then, learn how to make social media “connect” for your schools by going behind the scenes with Scott Gerfen, OSBA Communication Manager, to learn the latest tips and tricks that will launch your social media channels into an engagement and communication success story.




OHSPRA Logo (1).jpg


OHSPRA conference speaker

OHSPRA 2017 Spring Conference

Thank you to all who attended our OHSPRA 2017 Spring Conference and a special thank you to our presenters and sponsors. Congrats to the winners of this year's OHSPRA awards.

Presentations from the conference are available to members.

Featured speakers were:

Tom Speaks, The Impact Group Benjamin Johnson, The Ohio State University Maria Vaughn, Account Executive, Siteimprove Ben Kirksey, Financial Advisor with UBS Financial Services Patti Koslo, Strategic Communications Director, eSchoolView Carole Dorn-Bell, Allerton-Hill Consulting, LLP Aaron Roberts, Innovative Learning Coach, Mason City Schools Patrick Gallaway, Director of Communications, New Albany-Plain Local Schools Tracey Carson, Public Information Officer, Mason City Schools Crystal Davis, Deputy Director of Communications Services, Ohio School Boards Association Joyce Whitby, National V.P. of Sales, West Corporation Mike Kessler, Founder and COO, MyVRSpot Kristin Dages, Media Coordinator, Hudson City Schools Mary Beddell, Public Relations Director, Plain Local Schools Doug Baker, Public Information Officer, Dublin City Schools
Kimberly Ratcliff, Senior Communications Director, Battelle for Kids Megan Shock, Communications Specialist, Battelle for Kids Jeffrey Stec, JD, Executive Director, Citizens for Civic Renewal and Publisher and Editor, Community Voices Cincy

Kim Norris, Executive Director of Communications and Outreach, Ohio Department of Education Eric Wittig, Center for P-20 Safety and Security, Ohio Department of Education


Connecting with Alumni
Recognizing the valuable role alumni can play in amplifying your school PR message, Sheryl Sheatzley with Hudson City Schools, will be set up at the conference to share how her district developed and maintains a successful alumni relations program that connects alumni to students as mentors and develops opportunities for alumni to financially contribute to district "passion" projects and/or the Hudson City Schools Foundation.

OHSPRA/OSBA Joint Fall Workshop —
A Tremendous Success! 


63 people attended the "Handling transgender, race and bullying issues in schools" workshop at
the Ohio School Boards Association (OSBA) in Columbus on Oct. 20, 2016. The workshop is jointly offered by OHSPRA in partnership with OSBA. That's the biggest crowd for a joint OHSPRA/OSBA workshop in many years!

The full-day, interactive workshop was designed to help school communications officers and administrators recognize and act upon instances of discrimination and harassment and handle public reaction to a district's response to these issues.


Packed room at the workshop

Featured speakers were: 

1.) Sara C. Clark
director of legal services, OSBA

2.) Hudson City's Hudson High School’s Gender and Sexuality Alliance (GSA) students and advisors, along with Superintendent Phil Herman and Assistant Principal Maureen Schreiner

3.) Erika Daggett
communications coordinator, Forest Hills School District; past president, OHSPRA

4.) Patrick Gallaway
, d
irector of communications, New Albany-Plain Local Schools; president-elect, OHSPRA

Thank you to our fantastic speakers and to those who attended the workshop!



Sara Clark speaks to a captive audience

Two Hudson City students discuss transgender issues

 

_______________________________________________________________________________________________________________________________

Spring Conference 2014

OHSPRA’s 2016 Spring Conference: Share Your Story 

OHSPRA 16 Conference presentations are available to members by clicking here


 

Bronze
Bronze
Bronze
Bronze

about us

OHSPRA is a public relations organization that has dedicated more than 30 years to facilitating support for and trust in education through comprehensive communications efforts.

become a member

Members get access to top education communications professionals, outstanding educational opportunities and members-only resources right here on the website.

BECOME MEMBER

contact us

Website by SchoolMessenger Presence. © 2017 West Corporation. All rights reserved.